Toyota has decided to promote the Toyota RAV4 Hybrid with an inspiring message during the Super Bowl this year. While we all love the humorous ads during the commercial breaks, the Super Bowl is also a great opportunity to promote encouraging messages. After all, over 100 million people worldwide gather to watch the event.
The Story of Toni Harris
Toyota’s inspiring super bowl ad centers around Toni Harris, a 22-year old woman who has made football history. She is the first woman to be offered a football scholarship to play on a regular defensive team. Toni stated she was eager to partner with Toyota in a “like-minded quest to defy expectations, lead the change, and overcome adversity.”
Defying expectations is exactly what the commercial centers around. As the ad recreated Toni’s struggles of being told she is “too small, slow, and weak” to be a football player, the ad flipped from images of Toni working toward her goals to the Toyota RAV4 Hybrid taking on the road. Toni has never been a fan of assumptions, and neither has Toyota.
The 2019 RAV4 Hybrid
Ten years ago, the automotive industry would not have believed in a hybrid SUV as powerful and efficient as the 2019 Toyota RAV4 Hybrid. Even while the new SUV was being developed, people doubted that a hybrid car could be both tough and half electric.
Toyota has proved the skeptics wrong; the 2019 RAV4 Hybrid offers more torque than all previous models, along with a number of tech, safety, and performance updates. Who says a hybrid can’t lead the pack?
Buying a 2019 RAV4 Hybrid
If you like to defy expectations like Toni, the 2019 RAV4 Hybrid was made for you. Stay posted by checking our new Toyota inventory to be the first to get your hands on the wheel as soon as it arrives at our Toyota dealership serving Edison, NJ, Sansone Toyota.
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